Customer data platforms (CDPs) and customer relationship management (CRM) systems are both important tools for businesses to manage their customer data. However, there are some key differences between the two types of systems.
CDPs are designed to collect and unify customer data from a variety of sources, such as websites, social media, and email campaigns. This data can then be used to create a single, complete view of each customer. CRMs, on the other hand, are designed to track and manage customer interactions, such as sales, marketing, and support. This data can be used to improve customer service and build stronger relationships with customers.