CRM Business Definition refers to the use of software to manage customer relationships and interactions. It helps businesses keep track of customer data, manage sales pipelines, and provide customer service. CRM systems can be used by businesses of all sizes, and can help improve customer satisfaction, increase sales, and reduce costs.
CRM systems are important because they help businesses understand their customers better. By tracking customer data, businesses can identify trends and patterns, and tailor their marketing and sales efforts accordingly. CRM systems can also help businesses improve their customer service by providing a central repository for all customer interactions. This makes it easy for customer service representatives to access customer information and resolve issues quickly and efficiently.